This week ACPWC has the honor of sharing a wedding planning tip from the well known Alan Berg. Many of you may have attended his opening and closing speeches at the 2013 Wedding MBA. Alan has many well written articles of value on his own blog and was kind enough to share his knowledge with us for this week’s article. As Wedding Planners, these are great tips we can share with our brides-to-be. So we encourage you to check out Alan Berg’s blog for more great tips not only for brides, but for small businesses as well.
5 Things Your Guests Won’t Tell You
I remember hearing Colin Cowie speak to a group of Wedding Planners in NYC. He said that he tells his couples (who are spending millions on their weddings) that it’s not really their wedding. It’s their first chance, as a married couple, to host a party for their friends and family. That surprised me as we always think of weddings as being for and about the couple. The ceremony is definitely for and about the couple. The party that follows is a celebration of that marriage, with your closest family and friends.
If you accept that perspective, what would you do differently? If you’ve been a guest at one, or more weddings, what would you have liked to have told the newly married couple, but you couldn’t (or you and other guests just told each other, quietly at the table or afterwards)? Here are 5 things that your guests won’t tell you (unless they’re brutally honest or blunt).
1) Your guests won’t thank you for making your Mom, sister, best friend or maid of honor work on your wedding day. They’re not wedding planners, they’re your closest family and friends. Let them mingle, dance and enjoy the day.
2) Your guests won’t thank you for making them wait while you take pictures. Sure, they’ll eat, they’ll drink, but if it takes too long they’ll start wondering where you are. They were invited to celebrate with you.
3) Your guests won’t tell you that you put way too many things on your wedding registry. Make it easy for them to buy you the things that you really want. It’s hard for guests to know which things you really want (like a beautiful honeymoon, fire pit or down payment on a house), when there are 250 items on there. Give them the option to contribute dollars towards your registry so you can choose how to use it. Also, understand that a gift should not be required. You invited them to share your wedding day, not to necessarily have to pay for the privilege. If they want to give a gift, make it easy.
4) Your guests want to see, and hear your ceremony. Ask them to stay in their seats so everyone else can see. If you’ve hired professional photographer and videographer (real, experienced pros), and you share the photos with them (easy enough to do with online proofing these days), they’ll all be able to see and hear you taking your vows. Have someone ask everyone to turn off their ringers as well. You don’t want to hear a phone ringing on your wedding video. Everyone has a camera phone, but that doesn’t make them professionals. Don’t let them get in the way of the pros You’re investing good money in professional photos, let them do their job and they share it with your guests.
5) Your guests won’t thank you for hiring the cheapest wedding vendors. They don’t care how much you paid, they only care about the end result that they see. An iPod is not a DJ. Your uncle is not a professional videographer and won’t know where to stand to not be in everyone’s way. That Craig’s List vendor you hired is cheap for a reason. Don’t hire cheap. Hire the best value, and that often means spending more. Just follow your priorities and invest in them. You won’t be happy when the photos aren’t what you wanted or the dance floor is empty.
What I’m trying to say here is that you know what it’s like to be a guest at a wedding, just try to remember that when making your choices. If it’s summer time, make sure there’s shade for your outdoor ceremony. Make sure there’s air conditioning. Don’t just pray that it won’t rain, or won’t be 110 degrees… have a real plan for it. Put yourself in the shoes of your 100, 200 or more guests and have them raving to you about how great everything was. You don’t always get kudos for doing it right, but you almost always lose points for doing it wrong. I wish you, and your guests, a very happy wedding.
Alan Berg has over 20 years of experience in the wedding industry and has authored three books, “If your website was an employee, would you fire it?,” “Don’t Paint The House” and “Your Attitude for Success.” Learn more at www.alanberg.com
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This copyrighted article was written by Alan Berg, professional speaker, author and business consultant – North America’s Leading Expert on the Business of Weddings & Events, and published in Beautiful Bride Magazine. To find out more about Alan Berg visit www.AlanBerg.com © 2013 Alan Berg