Newsflash!

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The deadline to register is September 1.
To register for the certification course, please email Deborah   dmoody@acpwc.com or  CLICK HERE TO REGISTER FOR THE COURSE

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How to Deal with a Stressed Out Bride

bridezillaHow do you deal with a bridezilla? How do you combat freakish heights of irrationality, diva demands, emotional vampirism and passive-aggressive power plays?

Dealing with Bridezillas is part of a wedding planner’s job. Yes! You are expected to alleviate some of the pressures of planning. Part of the appeal in hiring a wedding planner is so the bride can have someone beside her, acting as a guide through the process, being there to double check the small things and reassure any fears. Bridezillas are created from stressed out brides and the best way to avoid them is to keep stressors at a minimum.

Be informed! Yes, educate yourself about the subject. This can help you be better prepared to deal with a stressed out bride. The ACPWC will be holding a Professional Wedding Planner certification course on September 14th that can help you get the skills you need! CLICK HERE for details.

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The Secret to a Successful Wedding Planner Business

The secret to a successful wedding planning business is  . . . in the details.

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  • It’s knowing how to get clients.
  • It’s knowing how to negotiate contracts that protect you and your clients.
  • It’s knowing how to deal with a stressed out bride.
  • . . . and so much more.

You will feel more confident in your wedding planning business when you get the education and certification that lets you in on all the industry secrets.

And you will have colleagues and professionals that you can turn to for advice, questions and advanced training.

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The ACPWC is holding a Wedding Planner certification course on

Monday, September 14th, 2015

In Las Vegas, prior to the Wedding MBA

Price:  $1000 (a screamin’ deal – that’s $295 off the regular price of $1295)

If that deal wasn’t enough, we’ve sweetened the pot even more, with these amazing bonuses for the first 10 people to register:

Don’t delay, sign up today!  The deadline to register is September 1.

To register for the certification course, CLICK HERE or please email Deborah at dmoody@acpwc.com.

You must be registered for the WMBA to attend.

Here is a link to register for the conference:  http://www.weddingmba.com/index.php/early-bird-specials.html

 

 

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Why is Leadership So Important for Wedding Planners?

The ACPWC understands the importance of leadership skills when it comes to weddings, events and corporate functions. Do you?

It may never have occurred to you how important it is to have good leadership skills when planning and executing weddings, events and corporate functions. John Maxwell has a great philosophy that can be applied.

John C. Maxwell says “Great leadership must know the team, the situation blog1and the players.” 

Once you get your ideal client, you must know your team. In your case, Your team members maybe different from one wedding to another; so you have to constantly evaluate your team, the situation and the players. When it comes to your vendors and event staff you want to make sure that they are placed where they add the most value. Make sure that you have the right person in the right place. This is very important because, if each person is not doing what adds the most value to the team, you won’t achieve your potential as a team.”

Here is what happens when one or more members are in the wrong position:
 Morale erodes
 Progress stops
 The competition takes advantage
 The team fails to realize its potential

Having the right people in the right places is essential to teamwork. Your team dynamic changes according to the placement of people:

The Wrong person in the wrong place= Regression (Going backward)
The Wrong person in the right place = Frustration
The Right person in the wrong place= Confusion
The Right person in the Right Place=Progression
The Right People in the Right Places=Multiplication

Join us at ACPWC Wedding Planner training course prior to the WMBA in Vegas to learn more about how to select the correct Wedding Pros and more.

BONUSES for the first 10 to register:
$100 Bonus Rewards Certificate towards any purchase of products or services valued at $200 or more at the WMBA.

Don’t delay, sign up today! The deadline to register is September 1.
To register for the certification course, please email Deborah at dmoody@acpwc.com or REGISTER HERE.   

You must be registered for the WMBA to attend.
Can’t make the Personalized Course? Home study program is available.

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Record Retention…When to Keep, When to Shred

Color_Headshot[1]Are you buried in records and documents and you’re not sure where to start? Are you confused about record retention timelines, or even what you should worry about keeping? Read on for some helpful tips!

To Your Success, Renee and Team


Record Retention…When to Keep, When to Shred
By: Renee Daggett

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Do you know how long you are supposed to keep documents?  Do you know when it’s safe
to shred?  Having this knowledge is the first step to good recordkeeping. By following these guidelines, you can keep your documents and files organized and updated. Avoid keeping things you don’t need – or discarding something you should have kept permanently!

First—categorize your documents. Examples include past tax returns and supporting documentation, medical information, purchase contracts for large assets, legal matters, employment information, insurance records, property deeds, etc.

Second—determine how you will store your records.  Do you want to archive everything digitally?  Do you prefer to keep paper copies?  When considering how to store your records, think about worst-case scenarios such as fire, burglary, natural disaster, or even something as simple as snooping family members.  Regardless of how you store your records, they should always be easily accessible.

Third—label documents with a “keep until” date.  Refer to the Record Retention List for suggested lengths of time to keep your important documents.  Labeling files with a “destroy” date will help ensure that your records will remain organized and current.

Click here for more useful information!

“Success is doing ordinary things extraordinarily well.” 

— Jim Rohn, Motivational Speaker

 

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Looking forward to connecting with youSignature

408.782.9640

Enter Website
Enter Facebook Fan Page

 

 

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Calling All Aspiring Wedding Planners

We have an opportunity that will propel your business forward . . . with momentum.

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The ACPWC is holding a Wedding Planner certification course on

Monday, September 14th, 2015

In Las Vegas, prior to the Wedding MBA

Why should you be certified?

  • Certification gives you instant credibility with your prospective clients and peers
  • Certification helps you attract your desired target market
  • Certification distinguishes your business from the competition

Why should you do it NOW?

  • Spots are limited (and you don’t want to miss it)
  • It’s in Vegas (do we need to say more?!)
  • The price is $1000 (that’s $295 off the regular price of $1295!)

. . . And to add an incentive to register TODAY, here are some, not to be missed, BONUSES for the first 10 to register:

$100 Bonus Rewards Certificate towards any purchase of products or services valued at $200 or more at the WMBA.

Don’t delay, sign up today!  The deadline to register is September 1.

To register for the certification course, please email Deborah at dmoody@acpwc.com.

You must be registered for the WMBA to attend.

Here’s the link:

http://www.weddingmba.com/index.php/early-bird-specials.html

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ACPWC Vendor Showcase

The Association of Certified Professional Wedding Consultants invites you to attend our Continue Education Day featuring a Vendor showcase, Business Building Workshops and Speakers. This event at the Bay Club 3250 Central Expressway, Santa Clara, CA on Wednesday, July 22, from 5:00pm – 8:00pm.

The purpose of this event is to network, share resources, learn from industry professionals, share how you can partner with the ACPWC to promote your business. We will be introducing our Member Partners.

How will you benefit from this membership? As a Member Partner, you will receive the same benefits as our ACPWC Wedding Consultants:
• Your Company name on ACPWC’s website, with a link to your site
• Feature post on Blog, Newsflash or Newsletter
• Added exposure for services to brides
• Special pricing for our events
• Leads and referrals from other Wedding Professionals
• The opportunity to display the ACPWC logo badge for the current year

The Member Partner Program was designed to strengthen the wedding industry by bringing together a community of exclusive wedding professionals to provide tools and services for couples. Becoming a member will help:
• Develop exclusive relationships with wedding planners, partners and couples
• Help build a greater, stronger, and more professional wedding community
• Enhance offerings and opening the lines of communication
• Provide support to our members and partners
• Elevate the wedding industry.

Join our program and become part of a network of wedding professionals who understand the value of relationships with professionally trained wedding planners. Display our logo badge and link your website to ours. Become part of a community of valuable resources, allowing more people to find you. The cost to join our Member Partner Program is only $300 per year.

If you are currently a Member Partner you may participate in the showcase for $75, otherwise the cost is $150 to have a booth. You will have a 6 ft. table to display your information and you will also be able to give a short description about your business.

For more information about this event contact: For membership information contact:
Deborah Moody Nin Khoshabian, Membership Chair
dmoody@acpwc.com ninevents408@gmail.com

ACPWC Motto is “Members Helping Members to Succeed”
Thank you. Please sharing information about our upcoming event with your friends and colleagues.

We look forward to seeing you there. Register HERE!

Deborah Moody
ACPWC Director
408.227.2792

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Building a Solid Social Media Marketing Foundation

Social Media marketing plays a crucial role in any wedding business – and this is precisely why you should build a truly solid foundation when it comes to marketing. How is this done? ACPWC has brought you some tips from one of the best specialists in this field – Jason Freshly. Find out more on how to apply these tips for your wedding business:

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  • Start by knowing your target audience. If you are like the vast majority of the wedding vendors out there, you already have an idea of the types of clients you would truly enjoy working with. Keep this image in mind throughout your entire Social Media marketing campaign.
  • Create content to suit your audience. If you want to attract clients you enjoy working with, make sure to share content that is suitable for them. Regardless of your campaign’s main goal (be it promoting a new product or showcasing your work), always keep in mind that your content should be appreciated by your “ideal” clients.
  • Set very clear goals. Although it may seem easy to simply “share” posts on Facebook and Pinterest, the truth is that, same as with any other type of marketing campaigns, you do need to set clear goals. Clearly define how much engagement you want for your monthly posts and make sure to measure the analytics. Also, remember to track how much website traffic your posts are generating too.

If you have always wanted to become a wedding planner, now’s your chance!  Visit ACPWC for upcoming courses.

Wedding Planner Certification Course

Wedding Planner Training Course at WMBA

The ACPWC will provide a Wedding Planner Certification course on Monday, September 14, preceding the Wedding MBA in Las Vegas, beginning Tuesday. Sept. 15 -17, 2015. Get your Wedding Planning certificate while attending the conference.

Get more information at here.

Photo source: flickr.com/ Jason A. Howie

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How To Increase Your Wedding IQ

Words are more powerful than many people would think – and this is true regardless of what field you may be active in. As a wedding professional, imagery and words are even more important, especially since they are the main means by which you attract couples towards your business.

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It is understandable then why it is so important to use the right vocabulary when communicating with your clients. How to do this, though? How to “increase” your “wedding IQ”? We have gathered some of the very best tips out there – so make sure to read on and find out more.

  • Avoid using larger-than-life words and avoid clichés. Believe it or not, a bride (or a groom) can spot these instantly and even if your service is impeccable, they may want to back off precisely because you did not give them the feeling that they could actually trust you 100%.
  • “Out of the box”, “throw under the bus”, “synergy”, “touch-base”, “win-win” – these are some of the expressions that are overused in the wedding industry. Avoid using them as much as possible – and if you really have to use them, make sure you don’t do it in an excessive way.
  • On the other hand, there are also words and expressions you should use more often precisely because they are very powerful. Some examples include “compromise”, “aesthetic”, “clairvoyant”, “effervescent”, “opulent”, “congregate” and “transient”. Keep in mind that no matter how elevated or meaningful these words may be, you should still avoid overusing them (or, even worse, using them in the wrong context).

ACPWC can help you become the wedding planner couples out there really need. With many years of experience in this field and with a passion for shaping planners that deliver impeccable services, we could be the ones to put you on your path to success. Take a look at our courses and contact us if you want to find out more!

Wedding Planner Certification Course

Wedding Planner Training Course at WMBA

The ACPWC will provide a Wedding Planner Certification course on Monday, September 14, preceding the Wedding MBA in Las Vegas, beginning Tuesday. Sept. 15 -17, 2015. Get your Wedding Planning certificate while attending the conference.

Get more information at here.

 

Photo source: flickr.com/Luke,Ma

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Common Mistakes Wedding Professionals Are Making on Their Websites

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Your website is your “front door” online, so to speak, so it is critical that you make that great first impression to entice wedding couples to learn more about how you can help them create their perfect wedding day.

While working with the professionals in this industry, I began to notice many businesses were making the same set of mistakes over and over, so in our e-book we address 10 of the most common errors we see and provide some quick tips to fix them on your own website.

In this blog post I share two of those mistakes, and you can download the full e-book for free at Wedding Business Websites.

You’re Using a Personal or Free Email Address

If you’re thinking of using your Gmail address (or Hotmail, Yahoo, Telus, etc.) as your contact email address on your wedding business website – STOP!

You should always use an email that shares your domain name (e.g., in our case, we use hello@weddingbusinesswebsites.com), not your personal or free email address. Making this one change on your website will contribute to raising your credibility and professionalism. Most domain services let you set up a professional email for free or inexpensively. Alternately, there are some great email hosting providers such as Google that are highly affordable.

Your Website Has Broken Links and Errors

Broken links and errors imply poor site maintenance and means potential clients won’t be able to find information they are looking for. Worse, it automatically gives users the impression of laziness, poor attention to detail, and general lack of care for your website and possibly your business.

Explore your own website regularly to check for broken links, as external links are often changed or moved with no notice to linking sites, rendering them dead links. If you are unable to fix the link, remove it from your website altogether.

Get friends or family to proof your website and check for errors and missing information. There is nothing like a pair of fresh eyes, and it’s free too!

Brenda Cadman has been helping small business owners improve their websites since 2000. She has successfully managed both local and national marketing initiatives but these days her attention has been focused primarily on consulting and training to help wedding industry professionals to create a better website.

 

Wedding Planner Certification Course

Wedding Planner Training Course at WMBA

The ACPWC will provide a Wedding Planner Certification course on Monday, September 14, preceding the Wedding MBA in Las Vegas, beginning Tuesday. Sept. 15 -17, 2015. Get your Wedding Planning certificate while attending the conference.

Get more information at here.

 

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