ACPWC Tips on How to Start Your Own Wedding Planning Business – Part 3

This is the third article in the ACPWC’s plan called DIVO Direction, Influence, Value and Organization… a series of articles designed to help you successfully get started in your own wedding planning business.  This week we’ll talk about Value.

 VALUE

 It is important to recognize how valuable a professional Wedding Planner is to the entire planning process in order to achieve the beautiful end results that happen on a couple’s wedding day.  So many people do not realize what goes into creating a wedding, let alone the knowledge, skills, and abilities a planner must possess.   Wedding Professionals:

  • provide a higher level of comfort for everyone. Professionals enjoy working with other professionals.
  • are trained to handle scenarios and unexpected occurrences at weddings.
  • are familiar with the latest trends and they have the best resources.
  • know the best locations and services for each bride’s particular needs.
  • can help the bride find and select the right vendors for other aspects of the wedding.
  • are trained to keep the bride within her budget and protect her from making costly mistakes.
  • can save couples time in researching options. They already know what works best and why.

And the list goes on and on…
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VALUE 2

As a professional consultant, what can you do to increase your value?  Get proper training.  Education and experience are essential to success.   When you work harder on you than you do on your business by increasing your knowledge and skills, you put yourself in line to be absolutely invaluable.  When you reach this level of expertise, you can then charge according to your worth.  Be careful not to lower your prices to fit a bride’s budget. If you do, you will undermine your value and the value of every other planner.   Believe in yourself.  Brides who understand what you are worth will not have a problem paying what you want.


The ACPWC
 has created a technical course that goes into every detail necessary to help you become a Professional Certified Wedding Consultant.  There’s no need for you to reinvent the wheel.  At an affordable fee for the course, you can be up and running with all of the necessary details for your wedding business to be successful.

(Click here for more information)

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 Personalized Classroom Experience
Wedding Planner Training Course
San Jose, CA  October 27-30, 2014
Guest Presenter -Tina Moran of Oh So Swank!
Continuing Education Day on Thursday, October 30.

Deadline to register is October 17.

______________________________________________________________

 Can’t make it to class? Join our Homes Study Program.

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ACPWC Tips on How to Start Your Own Wedding Planning Business – Part 2

This is the second article in our series on ACPWC Tips on How to Start Your Own Wedding Planning Business.  In order to help you reach success, the ACPWC has put together a plan called DIVODirection, Influence, Value and Organization.  In the last article we discussed DirectionThis week we’ll talk about Influence.

INFLUENCEProfessional Woman on White

It’s time to get active in the small business world by increasing your influence .  In doing this you will make an impression in the marketplace and help in the growth of your wedding and event planning business.  How do you do this?  You can begin by branding yourself.  According to Yahoo! Small Business Advisor,  by creating gravity around” your brand “with content, employee advocacy and social buzz”, you “come to occupy a place in the minds of prospects and even passive candidates.”   What does this mean?  It means find avenues to share content, stories and testimonials with your target market. One example would be to create a press release… or design a blog for your company and write consistent short articles. You can do this on Facebook as well.  Get input from your team on ideas. Offer incentives.  Be active and consistent in social media and networking with other businesses in the wedding industry.  Offer yourself as a speaker at local events.

Trust is closely linked to influence.  So, in anything you do, it is very important to be consistent and back up what you say.  Care about others by first listening and then responding, not just to your customers, but also to your employees and businesses you network with.  Building relationships through networking is vital.  Word of mouth and being recommended on a personal level is still your best marketing avenue, so how you affect those associated with your business is important. Being trustworthy is of prime importance.

The ACPWC has created a technical course that goes into every detail necessary to help you become a Professional Certified Wedding Consultant.  There’s no need for you to reinvent the wheel.  At an affordable fee for the course, you can be up and running with all of the necessary details for your wedding business to be successful.

 (Click here for more information)

______________________________________________________________

Personalized Classroom Experience
Wedding Planner Training Course
San Jose, CA  October 27-30, 2014
Guest Presenter -Tina Moran of Oh So Swank!
Continuing Education Day on Thursday, October 30.

 Deadline to register is October 17.

 ________________________________________________________

Can’t make it to class? Join our Homes Study Program.

Posted in Business Tips, Courses, small business tips, Uncategorized, Wedding Planner Advice | Tagged , , , , , , , , , | Leave a comment

ACPWC Tips on How to Start Your Own Wedding Planning Business

In order to help you reach success, the ACPWC has put together a plan called DIVODirection, Influence, Value and Organization… a series of articles designed to help you get started in your own wedding planning business.  This week we’ll talk about Direction, the first article in our series.

Direction

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As a small business owner, this is very important.  Decide where you want your business to take you by setting clearly defined goals, and review and adjust them regularly.  Without goals the big picture can seem overwhelming.  Ask yourself questions such as:  What is my vision?  What am I trying to do in my position?  What do I think the business is trying to achieve; it’s purpose?

Be sure to get input from others in your field.  There is no match for experience.  Seasoned Certified Wedding Consultants have taken bumps and bruises that you can avoid if you get their input.  Add in their advice and come up with your own vision and plan of action.  Set smaller goals that inspire and clearly direct you to your larger goal.   Ask yourself daily: What am I trying to accomplish today?  Will this help me reach my goal?  Adjust accordingly.

The ACPWC certified Wedding Consultant Course is designed to help you accomplish your purpose in finding the correct direction you must go in the wedding industry in order to achieve your goals.  We have built a program designed specifically for wedding planners and event coordinators that will help make your ideal wedding business a reality.

For more information, click here.

______________________________________________________________

Personalized Classroom Experience
Wedding Planner Training Course
San Jose, CA  October 27-30, 2014
Guest Presenter -Tina Moran of Oh So Swank!
Continuing Education Day on Thursday, October 30.

Deadline to register is October 17.

______________________________________________________________

Can’ t make it to class?  Join our Home Study Program.

 

Posted in Business Tips, Courses, small business tips, Uncategorized, Wedding Planner Advice | Tagged , , , , , , , | Leave a comment

Attention Brides – 10 Reasons Why You Need a Wedding Planner

The ACPWC’s own member, Jo Ann of Apropos Creations, who received her certification through the ACPWC, shares with brides why a wedding planner is necessary.

10 Reasonjo-ann-m-grant-apropos-creations-wedding-and-event-planner-200x300s Why You Need a Wedding Planner

You’re engaged. Congrats! Hopefully you already did the 3 things we recommend doing after getting engaged:

1. Create a Vision

2. Select a Date

3. Create a Budget

If not, that’s ok too! We can help!

You have been dreaming about your wedding since you were a little girl!  Thinking about everything that you need to do can cause stress and anxiety once the shock wears off from getting engaged! Breathe. Yes, there is a lot to do BUT you don’t have to do it alone. Hiring a wedding planner will alleviate that stress and will give you more time to   spend enjoying your engagement with your fiance.

10 Reasons You Need a Wedding Planner

In this article, we give 10 reasons why you should hire a wedding planner. Of course we can think of hundreds more, but we thought these would be of most importance to you! We LOVE weddings and helping brides and want to make sure you have the day you’ve dreamed of all your life!

1. We know which vendors to work with that fit your style, budget, and availability. This saves you tons of time researching, reading reviews, making phone calls, etc…!

2. We create a detailed timeline of your wedding day or wedding weekend (depending on the package you select) so that everything runs on time.

3. On your wedding day, we take care of all the behind-the-scene details to wedding-planningmake sure your day is perfect.  Both you AND your guests can enjoy the day and not be worried about when the cake gets delivered!

4. We have lots of experience in the wedding industry and can take your vision from Pinterest and make it a reality!

5. We know all the ins and outs of the wedding venues here in Phoenix and its
surrounding cities…  which is why we can craft you such an outstanding timeline for a seamless day!

6. We will keep your wedding on budget by providing creative recommendations and the right vendors for your budget.

7. You shouldn’t have to stress out before, and especially during your wedding. Last minute hiccups can happen, but when you have a seasoned wedding planner, you’ll never even know.  We handle everything for you!

8. We can save you money due to our buying power and knowledge of competitive pricing!

9. You just don’t have the time to do it all yourself. A lot of today’s brides work, go to school, have kids, pets, obligations, and more! Let us free up your schedule by helping to plan your wedding!

10. You want to spend your wedding day being pampered, worrying only about how handsome your ‘husband to be’ is going to look when you see him for the first time. Hiring a wedding planner will let you be the princess for the day while we make sure the cake has arrived, the DJ is on time, the venue is set up, and everything is in its place! You just worry about getting bride-beautiful!

Sure there are tons of websites out there that will help you plan a wedding. There’s also websites to help you renovate your home or fix your own car. BUT, would you do either of those things on your own? Maybe… maybe NOT. You only get one shot at your wedding and you want to make it perfect. Hiring a seasoned wedding planner will allow you to spend more time enjoying your engagement and your wedding day.

Read more great tips from Jo Ann here:  www.aproposcreations.com

Thanks for sharing, Jo Ann.  We love your wedding tips.

If you’re looking for a wedding planner in your area, look here.

Posted in Bride Advice, Favorite Vendors, Recommended Wedding Planners, Uncategorized, Wedding Planning Tips | Tagged , , , , , , , | Leave a comment

Wedding MBA Time – Sneak Peak at What ACPWC is Bringing

Yes, its that time of year again.  The Wedding MBA is holding their 11th Annual Convention in Las Vegas  September 16 – 18, at the Las Vegas Convention Center.  The ACPWC is excited to be a part of this annual event.

There will be several top-notch speakers there, including the ACPWC’s own Deborah Moody.  Come join us as she shares valuable information on Tactfully Handling Unrealistic Expectations and Unreasonable Requests from “The Difficult Bride”.  Deborah will share tips on how to:

  • Know the signs
  • Calm the Fears
  • Set the Expectations
  • Be Professional

Stop by our booth to get information on training courses, and take a look at the latest rave. Be the first to experience Pastiche Custom Fragrance.  Brand your wedding with a custom fragrance favor.

PasticheView the video here.

We look forward to seeing you there!

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Attitude + Thoughts + Words = Opportunity

Once again the ACPWC is happy to share words of wisdom from Renee Daggett, from Adminbooks.com.  This is a fun and quick read to help us be successful in the business world by making just a few adjustments if necessary.  Thanks for sharing, Renee.

ATTITUDE: How’s Yours?

Renee Daggett, President

Renee Daggett, President

By: Renee Daggett

I recently read the book, “Attitude is Everything: Change Your Attitude…Change Your Life!” by Jeff Keller. At first I thought it was just going to be a corny book that I could not identify with, but I found that it had some deep truths that I could possibly implement. Here are five key points I learned.

#1 Have a Positive Attitude
When someone asks you, “How are you?” how do you respond?
Negatively – I’m terrible; I’m tired; don’t ask; as good as can be expected.
OR
Positively – I’m excellent; I’m terrific; it’s a great day.
I would rather hang around someone who is positive, wouldn’t you? Positive comments are energizing; you can attract people with a positive attitude. Truthfully, people who don’t complain are a joy to be around.
Our attitude is a choice.

The author tells a story of Sally. She comes home exhausted from a day of work. As she is sitting in her favorite chair, she realizes she is holding the $10 million winning lottery ticket. She became so excited, jumping up and down. Remember, she was exhausted minutes prior. What was the difference? It was entirely mental. If we tell ourselves we are tired, we will be tired. If we tell ourselves we’re terrific, then we are energized. Sounds logical!

#2 Thoughts Become Reality
Ralph Waldo Emerson said, “A man is what he thinks about all day long.”  The book reminded me to evaluate my dominant thoughts. Are they positive to motivate me to accomplish good things or are my thoughts negative? What about you – are your thoughts helping you or holding you back?  The book mentions that you should have strong mental images. He says that Jim Carrey postdated a bonus check early in his career to help motivate him to actualize a goal. I liked this example…what physical sign will you create to motivate your thoughts to action?
One suggestion the book gave was to repeat positive thoughts. I recently started playing music on my computer – positive songs. I like when a song sticks with me for hours. Try it and see if helps to keep you in a good mood!

#3 Watch the Words
Words have incredible power. Do you believe this? I do.  I enjoyed the story the author told.  Kent Cullers has a physical challenge, “a trivial affliction that is barely an inconvenience.” Mr. Cullers is a NASA scientist with a doctorate in physics. So what is his minor affliction? He is blind. Wow, I did not expect that. What did his parents say to him when he was growing up? What did he say to himself when he was in college?  With this key takeaway, it reminded me to be careful of the words I speak. I don’t think I will get tired of this reminder.

#4 Look At Problems as Opportunitiespossible
When faced with a difficulty, many people can feel devastated and overwhelmed. Depending on the topic, I know I have felt this way. However, the book reminds us to look at problems as opportunities.
These stressful situations can motivate us to make adjustments in our personal or business life to make things better. I know I have personally experienced this; after the initial hit to the face, I try to ask myself what I can do to improve (or if it has to do with my business, I’ll inquire suggestions from my staff).
Did you know…?

• Hank Aaron, hit 755 home runs, but struck out 1,383 times?
• Michael Jordan had a career-shooting percentage of 50%?
• Authors of Chicken Soup for the Soul were told NO by 33 publishers?

The author says, “What has started as an adversity has become a golden opportunity.” I have had a few situations that I thought were terrible, but in hindsight, they pushed me out of a situation that I would not have moved from and into a better opportunity. Has this ever happened to you?

#5 Associate with Positive People
“A mirror reflects a man’s face, but what he is really like is shown by the kind of friends he chooses.”  While I recently mentioned to my son he needs to evaluate who he hangs out with, I think as an adult, I look at who I hang out with as well. What I mean by this is I want to rub shoulders with people who are smarter than I am. I want to be motivated and challenged to better myself. We easily notice people who are toxic, but do we consciously seek those who energize us? Who do you hang out with? Do they inspire you to greatness?

Have a great week! Be positive, think good things, watch your words, turn a challenge into an opportunity and rub shoulders with smart people!

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How to Attract More Customers through Community

The wedding industry is growing every day.  With that in mind, how do you help couples choose you from the smorgasbord of other wedding vendors in the buffet of choices?   How can you make your services look tempting, satisfying and fulfilling?

It wasn’t too long ago that creating your own website was the answer.  Then websites became “the norm”, so creating a unique website made you stand out.  Then online social media made its debut.  Today, pick me crop 010social media has become one of the most effective ways to reach your target market.  By providing good content online for your clientele, and being personally active in developing relationships, you can attract couples directly and indirectly through word-of-mouth recommendations.  The problem is the same thing is happening with social media that happened with websites. It’s becoming inundated with information.

As small business owners, how can we compete and stand out?

In an article entitled Size isn’t everything: How to Create Niche Online Communities, Adrienne Sheares points out that: “We are in the age of the “craft culture”.  People are shying away from mass produced products and gravitating towards companies that serve a niche.”  With social media becoming ever more popular, page views are not always the answer anymore.  She goes on to say: “Bottom line, people love personalization; they don’t want to feel like a number.”  In the article, one of her sources, Stacey Ferguson says: “In 2014, there’s so much noise out there and so many people communicating, people will miss you.  You have to target your message.”

One great way to do this is by taking advantage of communities.  Adrienne goes on to say: “Take the time to segment your message on social media and email blasts and watch your success rates rise.  You may have several communities in your audience.  Make sure your content is targeted to them.” How dWedding Planner Do'so you do this?  You must first become familiar with “what your community wants, how they want to interact and then deliver”.

Learn more about how to do this by reading Adrienne’s article here.

The ACPWC has a great Membership Partner program designed to help you become a part of a community of wedding vendors that work together to reach our target market.  Learn more at http://www.acpwc.com

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The Natural Way to Relieve Your Wedding Day Stress

As Wedding Planners, our goal is to make sure this special day runs smoothly and is filled with beautiful memories for our dear couples.  At times, the wedding day jitters can take their toll, especially on the bride-to-be.  What can we do to help her stay calm?  I have the perfect solution.

Recently, I was introduced to doTERRA certified pure therapeutic grade essential oils.  I love them!  I have incorporated them into my life everywhere from drinking citrus oils in my water for cleansing, to using peppermint and doTERRA’s special tension blend for my headaches.

Why should you be interested in this?  Because Lavender oil and doTERRA’s special blends called Serenity and Balance are wonderful natural alternatives in helping to calm the nerves of our brides-to-be when they have anxiety on their wedding day… and they smell heavenly!  Your brides will love you for sharing this little secret to help them stay calm.

sj-0689Here’s the recipe:  Place 4-6 drops of Serenity or Balance on a cotton ball and hide it in the top center of your bride-to-be’s wedding bouquet.  When she begins to get anxious or nervous, you can remind her to smell the bouquet and inhale deeply.  DoTERRA’s  naturally calming oils will help to calm her down and create a relaxed environment.

For more information on doTERRA’s calming oils, click here .  Serenity and Balance
Find out how to get your free A to Z guide to essential oils by emailing Deborah and Peggy here:

sharingworldclassoils@gmail.com

Please let us know if you have any other wellness concerns you would like to consider supporting with  all natural 100% organic doTERRA essential oils or if you would like to learn more about the essential oils as a wellness alternative.

Posted in Bride Advice, Business Tips, Uncategorized, Wedding Planner Advice, Wedding Planning Tips | Tagged , , , , , , | Leave a comment

ACPWC Welcomes Pebble Beach as Our Newest Member Partner

The ACPWC welcomes our newest Member Partner, Pebble Beach.  If you’re looking for an outstanding venue, this is one you will absolutely want to share with your couples.  Here is an article written by one of our own members, Crystal Lequang of Amazae Special Events entitled:

The Pebble Beach Experience

TheLodge at Pebble Beach Pebble Beach is known for their fantastic golf courses, spas, and resorts, with breathtaking views of the Pacific, and they are celebrating their 100th anniversary in a few years. And the best part is, is their team. Contact them today for your special event. Read more about The Pebble Beach Experience in our blog post, here!

You, too, can become one of our Member Partners.

The Member Partners Program was designed to strengthen the wedding industry, by bringing together a community of exclusive wedding professionals to provide tools and services for couples.  Becoming a member will help:

  • develop exclusive relationships with wedding planners, partners and couples;
  • help build a greater, stronger, and more professional wedding community;
  • enhance offerings and open the lines of communication;
  • provide support to our members and partners; and
  • elevate the wedding industry to new heights.

(Read more here) Here are some of our Member Partners:

Posted in Favorite Vendors, Recommended Wedding Venues, Uncategorized, Wedding Planner Advice | Tagged , | Leave a comment

What Is the Average Wedding Budget?

Each year The Knot sends out a survey to over 10,000 brides that have married during the year and figures out the national average spending on a wedding budget.  Here are the results for last year:
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2013_tk_weddingspend

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While this may be the national average, in many cities across the –United States it is much higher.  Take a look at the results from The Knot’s survey on the 25 most expensive places to get married:

2013-topmostexpensivespend3

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Guess who gets the award for most expensive weddings?  That’s right…Manhatten, New York takes the ribbon for most expensive place to get married in 2013. How about you?  Do you have a budget for your wedding?  The ACPWC recommends hiring a professional Wedding Planner.  Being experts in their field, a Certified Wedding Consultant can help you design a budget that is right for you, and then help you stick to it.  They also have wedding resources and contacts to assist you in finding the best choices for your signature wedding.  Having relationships with wedding professionals, helps planners to recognize value and negotiate great prices, saving you time and money.  Are you in need of a reputable Wedding Consultant?  Here is a list of our recommendations:  click here

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Summer Specials - Are you dreaming of becoming a Wedding Planner?  The deadline for the $150 off pricing is just around the corner.  Don’t let this opportunity pass you by. Application and full payment of must be made by:

July 15 for $150 off.  Extended to July 30

August 15 for $100 off.

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Upcoming Events:

WEP Cruise workshop for wedding professionals 
“Learning How To Do Business Better” November 2-9, 2014
www.acpwc.org/educational-opportunity-at-sea

ISS Workshop
ISSE Riviera Cancun – Nov 4-7, 2014
www.inspiresmartsuccess.com/event-registration

WeddingMBA 11th Annual Convention
September 16 – 18, 2014
Las Vegas Convention Center
www.weddingmba.com

Posted in Bride Advice, Recommended Wedding Planners, Uncategorized, Wedding Planning Tips | Tagged , , , , | Leave a comment